Niche hunting is a process of identifying market gaps that are overlooked or underserved by businesses. By analyzing consumer needs, preferences, and behaviors, entrepreneurs can create innovative products and services that meet the demands of a specific segment. Whether it’s a small community or a niche interest group, there’s always an opportunity to tap into a market gap and establish a unique business model that resonates with customers. In this article, we explore the art of niche hunting and the strategies that can help you uncover lucrative market gaps.
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