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Emprendimiento

Start, validate and grow a business that compounds. Strategy and craft for first-time and seasoned founders.

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Frequently asked about emprendimiento

How do I validate a business idea cheaply?+

Sell before you build — a landing page, three customer interviews and a prepayment. If nobody pays at small scale, the idea has not been validated.

When should I quit my job to go full time?+

When the side project has paying customers, 6–12 months of runway, and growth that is constrained by your part-time hours, not by demand.